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Welcome to the
Go To Hear Blog

Written by the GTH team

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October 15, 2018

Keeping pace with the corporate promotion machine. Today, industry consolidation is happening everywhere, and smaller independent promoters are feeling the pinch. So, what can the small-scale promoter do to level the playing field? Capitalise on your local experience and credibility When booking gigs and events use your local expertise to your advantage. You know what’s […]

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October 11, 2018

Developing a personalised fan connection. Fans just love VIP treatment, and when engaging your fans it’s important to realise that while your music is your main product – it’s not your only product. There’s a lot more you can use to increase engagement and offer special treatment. The fact is fans love it when they think […]

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October 11, 2018

There’s a right way and a wrong way to write a press release to promote your band. While a press release is an important tool when promoting your band – it’s important to go about it the right way. There are many reasons to issue a press release, such as the launch of a new […]

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October 10, 2018

Writing an artist or band biography is crucial to promotion. After writing, recording and releasing your music – the next step is to develop an effective music promotion strategy. This should begin with the creation of an epic bio – but knowing how to write about yourself and what to include can be a challenge. A great […]

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August 14, 2018

It’s challenging enough making great music without having to learn music promotion skills too! For musicians, it’s hard-work writing music and performing, but that’s just the start – today you need to be a musician and promoter all rolled into one. When making music your career, promotion is as important as the tracks you write […]

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August 7, 2018

With the right platform, streaming doesn’t have to weaken your artist/fan connection! Thanks to digitalisation, a lot has changed in the music industry over the last decade. One of the most notable changes has been the rise of streaming platforms that enable users to access millions of tracks. Today you can listen to music anywhere and at any […]

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August 7, 2018

Can a music platform deliver fair play for everyone? Being lucky enough to live your passion by ‘making it’ in the music industry is a closely nurtured dream for many talented artists. Success can literally change lives. However, with so many obstacles for artists to overcome on the road to success – not least making […]

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August 7, 2018

Could you resist if you were offered a recording contract today? When I was younger, I’d have given anything for a record deal. Now times have changed and thanks to the internet, musicians can release music without any help at all. But being signed to a big label still holds a special attraction. Could you […]

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