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Unlocking the Power of Music Discovery Music discovery is the exhilarating journey of exploring new sounds and genres, expanding your musical horizons beyond the familiar tunes. It involves stumbling upon hidden gems, underground artists, and emerging talents that may soon become your favourites. Di...
World5 ‘III’ is well-written with heartfelt material along with fun, bouncy notes proving to have a little something for everyone. World5 should be very proud of their efforts on this album because it speaks to a large audience and unites US as ONE. It is said that music is the universal languag...
The Music Industry is riddled with innovation. The word riddled is used here because although many other industries have seen transformative innovations become part of their norms, the music industry has had to deal with disruptive innovations. Thus, the word riddled indicates the state of disarray ...
It used to be that like any industry, with music the cream rose to the top. The most talented artists who made the best music made it a career, not a hobby. Unfortunately with the rise of the interest, musical talent doesn’t always translate into the rise to stardom it once did but why? Well.....
Developing a personalised fan connection. Fans just love VIP treatment, and when engaging your fans, it’s important to realise that while your music is your main product – it’s not your only product. There’s a lot more you can use to increase engagement and offer special treatment. The fact...
Your electronic press kit (EPK) is your professional music resume that promoters, venue talent buyers, journalists, and music supervisors use to understand who you are as an artist, what you bring to the table, and ultimately why they should care about you. As such, the smallest details may make o...
Everything marketers need to know about building a network & promoting Go To Hear. Even if you’re not in the music business you can still benefit from signing up to Go To Hear. As a marketer, you can play an important role in improving the music industry and being instrumental in helping new m...
There is a huge drive to boycott Spotify at the moment. Brilliant! Are people leaving Spotify because of the way they underpay artists? No. Are they leaving Spotify because only the top few percent of major artists are making any money and the rest of us get next to nothing? No. Are people leaving S...
We all know the music industry is hard. It always has been. But with the changes in the streaming industry and the rise of TikTok its becoming increasingly difficult to make your mark. Musicians have always used their own music as a platform to shout important messages. While not quite the protest s...
Björn Ulvaeus has confirmed that 2021 will see new music from ABBA. READ MORE: ABBA are the best band in the world – no contest It will be the first time the Swedish group have released new music in 40 years. The last album the group released was ‘The Visitors’ in 19...
Applying to play at a festival. Before you apply carefully check out festival websites and look at previous line-ups. If you don’t think your music would suit it, then don’t apply. It’s great if a festival offers you a slot, but that’s useless if you can’t get there to play it. Consider yo...
My name is Korie, age 21. A native of Imo, born in Lagos, Nigeria and a graduate of Economics. But much more than this, I am a singer and a songwriter! My journey into music started at the age of 5, when music started becoming second nature to me. I grew up listening to gospel......
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