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Unlocking the Power of Music Discovery Music discovery is the exhilarating journey of exploring new sounds and genres, expanding your musical horizons beyond the familiar tunes. It involves stumbling upon hidden gems, underground artists, and emerging talents that may soon become your favourites. Di...
What are your social media goals and strategies? A key part of social media success, is knowing which goals and targets to set for yourself or your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving...
Everything marketers need to know about building a network & promoting Go To Hear. Even if you’re not in the music business you can still benefit from signing up to Go To Hear. As a marketer, you can play an important role in improving the music industry and being instrumental in helping new m...
In the winter of 2017 Canadian Indie singer-songwriter Ali Hugo released his Indie EP “Time Machine”. The EP gained huge success prompting Hugo’s Canadian Indie label Mirage Records to award Hugo a Gold record in recognition of total downloads and streams of the EP’s singles. Hugo had design...
Belief Records, a boutique independent record label, is gearing up for the release of songs from Ali Hugo’s upcoming project. Following the success of Ali Hugo’s Afrodisiac EP, the Belief Records research team set out to create new marketing strategies for Ali Hugo’s forthcoming al...
Hello! My name is Jon Ross and I’m pleased to begin a residency here on gotohear.com contributing articles featuring independent artists! Each month I will choose a different artist to highlight, and this month I had the opportunity to interview singer-songwriter and guitarist/bassist Tom Smith. T...
The ability of a Christmas hit song to create a lifetime of steady revenue is well known. Nat King Cole’s “The Christmas Song” is one of the traditional Christmas tunes. But in the 1980s and 1990s, Mariah Carey and the British Duo Wham! were given entry to this exclusive club of artists ...
The Ali Hugo Fanclub hopes that its members have started 2022 thriving towards achieving their high-fly ambitions. That’s how the new year began for Hugo. Hugo was determined to increase radio airplay of his music and fans subscribing to his music in the French Canadian city of Montreal. However, ...
Developing a personalised fan connection. Fans just love VIP treatment, and when engaging your fans, it’s important to realise that while your music is your main product – it’s not your only product. There’s a lot more you can use to increase engagement and offer special treatment. The fact...
Grammy-nominated electronic superstars Odesza have created one of the most hotly anticipated records of this sizzling summer with their new album, The Last Goodbye. ...
WORLD5, the transcontinental musical collaboration of seasoned musicians, is back with their latest offering, their third studio album named ‘III.” The band, with members scattered globally, has harnessed the power of the World Wide Web to create a cohesive sound that transcends physical distanc...
It used to be that like any industry, with music the cream rose to the top. The most talented artists who made the best music made it a career, not a hobby. Unfortunately with the rise of the interest, musical talent doesn’t always translate into the rise to stardom it once did but why? Well.....
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