Being an independent artist mean not being under contract with a record label; but this is in no way translates to limited chances of success.
- Use the internet to your advantage when promoting your music
Social media sites such as face book, instagram and twitter are prominent in promotion. Use these platforms to share music links and of course, connect with people
- Attend industry events and network
Networking is one of the quickest ways to get your music out there. So try to attend music events or conference. You never know the big industry people you could meet.
- Take the opportunity to perform at shows, schools, fairs and festivals.
Performing live is a great way to get your music out there and connect with music lovers and enthusiast, whether big or small, there’s a plethora of open mic events, school parties, festivals, fairs that need artists to perform. Enjoy the process of reaching new audiences.
- Create your own unique sound
As much as your songs/music falls under specific genres, it is also important to be able to create your own unique sound as an artist, even if it takes experimenting. Listen to other kinds of music beyond your genre and carve out a sound for yourself that people will consider fresh and interesting.
- Create a brand for yourself
By creating a brand identity, it helps to boost brand awareness for yourself as an artist and for your music. Through eye-catching graphics, logos, and cool merchandise, people are able to recognize your brand and soon form an emotional attachment with it.
- Sign up with a music distribution company that works
A digital music distribution company will help you get your songs on big music sites such as Apple music, Spotify, Boomplay and many others. NOTE: these platforms do not allow direct uploading so you will to need a distributor. You can use Tunecore, DistroKid, or some free distributors like Amuse or Indiefy. It will help increase your chances of getting your songs on popular playlists across these platforms.
- Get play listed
Getting your music on popular playlists across music platforms helps to increase the chances of your songs being heard and played by a large number of people.
Keep in mind that you’re just not making music for your personal consumption, but also to get heard. The earlier you submit your music on these music sites and by properly identifying the genre, mood and style of a song, the better your chances of getting on a playlist.