Odesza: “We get frustrated when songs don’t happen quickly but you need to invest time – it won’t happen overnight”

Written by team in Industry Shreds

“It’s easy to get put off from your path if you feel you’re making music that doesn’t quite fit or can’t be marketed. But not fitting in can be a great thing,” says Harrison Mills of globe-trotting electronic group Odesza.

It’s an approach that has held Harrison and his musical accomplice Clayton Knight in great stead. With new album The Last Goodbye due imminently, the pair’s musical journey to the upper echelons of the Billboard charts and main stage of Coachella is testament to their bold vision and passion for blending different sonic ingredients.

From their 2012 debut Summer’s Gone to the Grammy nods for Say My Name (RAC mix) via the launch of their Foreign Family Collective, their creative mojo has never been compromised. Odesza’s new record, The Last Goodbye, is another glorious chapter in their story with lead single and title track sampling Bettye LaVette proving a highlight. Elsewhere on the ambitious record, the likes of Izzy Bizu and Lapsley collaborate while their live show incorporates visuals, technology and reworked versions of their tracks. Restless creativity is a fundamental part of them.

“People want personality and stylistic differences in music,” Harrison says. “On starting out, artists might get put down for it – you don’t sound like someone else or how someone thinks you should – but ignore them. You might be doing something really unique and carving out your own niche.”

Odesza
Odesza. Image: Tonje Thilesen

Beat connection

Harrison and Clayton met at college in Bellingham, Washington via a mutual friend who knew the pair were exploring similar music and styles. Inspired as much by the harmonies of The Beach Boys as the esoteric and off kilter rhythms of Animal Collective, Bonobo and Four Tet, they immediately hit it off.

“We went to this school that was focused on singer songwriters and rock bands,” says Harrison. “So there was an instant connection when we met as we loved many of the same artists and influences.”

The pair began sharing inspirations, had a jam session, then were inspired to remix some tracks by The Beach Boys and combine their creativity.

Odesza

“Each of us would take a couple of tracks and attack them in different ways,” says Clayton. “After working together, we wrote a bunch of songs really quickly and started connecting our machines and jamming. One person would be on the drums, then someone else on the chords and playing samples. Much of our debut Summer’s Gone emerged out of that time.”

From the beginning, Odesza have adopted what they describe as a “hip-hop approach” to chopping up sounds in the world of house music and 4/4 beats. It’s a novel way of working that has helped them stand out and define their sound.

“There was this initial spark that felt as if our styles complemented each other,” says Harrison. “But we weren’t sure what we were making and there was a lot of confusion. No one could work out our genre – which was and continues to be really exciting for us.”

Odesza

The Last Goodbye

Alongside Wide Awake, and This Version of You, another jewel in the crown of their fifth record is title track The Last Goodbye. The song is constructed around the soulful brilliance of Bettye Lavette track Let Me Down Easy.

[embedded content]

“We’re always digging for new tunes,” Harrison explains on how they unearthed the song. “We’ll always come up with selections of tracks we’re into and share them with each other. We found it at this point when we had this instrumental that had potential but couldn’t quite work out to glue the song together.”

It was while listening to Bettye’s voice and their own half-finished piece of music that they realised both were in the same key.

“As soon as we found they worked perfectly over each other, we restructured the entire song around Bettye’s voice,” continues Harrison. “That sometimes happens. When we use a sample more and chop it up less, we fall in love with the song and try to avoid changing it too much. Instead, we want to find a way to bring it up-to-date and into our era.”

This latest record came after an extensive period of touring for their 2017 record A Moment Apart. During this time on the road, they worked on various demos and sketches before COVID-19 derailed their live jaunts. The pair subsequently retreated to their studios to immerse themselves in the writing process.

Odesza Album

“There’s never an exact goal, a lot of it is about throwing as much at the wall as possible and seeing what sticks,” laughs Clayton of their process. “It took us a while to get our chops back as there were a lot of demos that weren’t doing it. We had a couple of breakthrough moments and, from these anchors, we could see the sound forming.”

These epiphanies were connected to Odesza’s sonics rather than any themes. It’s often only when the lyrical content and collaborators come on board that the concepts swirling around their music become clear.

“It’s all about deciphering what you’ve made,” adds Harrison. “Music can feel unconscious and based on feeling. You have to decode what you’ve done and why you were attracted to a particular sound – and from there, the themes start to form.”

Odesza
Odesza. Image: Tonje Thilesen

Creative process

The pair both live close to their Foreign Family Collective studio. In this space, Clayton and Harrison usually meet up every other day to discuss their different ideas.

“Sometimes, it’s about trying to impress the other person,” laughs Harrison. “We’ve known each other for so long that we’re well aware of our tastes. So trying to convince the other that they like something that you love is a fun game we end up playing.”

Their creative process is one coloured by Universal Audio UAD and Soundtoys plug-ins alongside a smorgasbord of outboard gear including an Sequential OB-6, Novation Peak, Korg Minilogue and Deckard’s Dream Mk 2, which underpins the new LP. Odesza’s initial writing usually takes place on one instrument then, after the melodies and structure have been figured out, the track is amplified with more synths for colour and depth.

“Our synths have a lot of character,” Harrison says. “Because of that, it’s way harder to add them to a more polished song as they often stand out so much. Usually, if we get something new that has a real stylistic vibe, we’ll wait until we have a new song to start off.”

“The OB-6 is a lot easier to just throw onto a track as it is so warm it can blend in with different things,” he continues. “With the Deckard’s Dream, the song has to be built around the synth itself as it takes up so much focus.”

Odesza

Collaborators

While this record features The Knocks, MARO and Ólafur Arnalds among many others, previous collaborations have seen Odesza work with the likes of Little Dragon and Leon Bridges. Every relationship evolves in different ways, perhaps through chance meetings on tour or via rogue emails they throw out into the universe. Part of the appeal for Clayton and Harrison is trying to track down artists who they find inspiring.

“Each one is different but we’ve found that those who are most willing to try new things are the most exciting to work with,” Harrison says. “We want to make something true with people we respect – that’s the most fun for us.”

Clayton continues, “we love to give our collaborators plenty of room to work. We usually send them a selection of demos and let them come up with melodies or top lines, then build from there. We never send anything too polished or finished. We want to give them enough space to find their place in a song.”

It was two of these tracks – the title song and Light of Day with Ólafur Arnalds – that helped set the tone for the record.

[embedded content]

“Those two were serious tent poles for us on this record and how we knew where to take it,” says Harrison. “Without it, the sonic soundscape would have been very different.”

With so many records and tour miles under their name, these dance music heavyweights are unsurprisingly itching to get back out on the road. A forthcoming tour will see them taking in a number of arenas and amphitheatres, a musical setting one step removed from their studio recordings.

��“I’m sure it seeps into our writing,” says Clay, “although we do try to keep them slightly separate. This album is dancefloor in some ways but also designed to be played with headphones to enable the listener to lose themselves in it.”

Four years have passed since their last album but both are keen to underline how the songwriting muscle is one that needs to be flexed whenever possible. For aspiring producers, their advice is all about hard work.

“There are moments when you have breakthroughs and other moments when you have blocks,” says Clayton. “We get kind of frustrated when songs don’t happen quickly. But the good stuff takes effort. You need to invest time. It won’t happen overnight. Inspiration needs to be worked out.”

The Last Goodbye is released on 22 July via Foreign Family Collective/Ninja Tune. Visit odesza.com for more information.

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5 THINGS TO PREPARE BEFORE MARKETING YOUR NEW MUSIC Written by: Pete Callaghan Co-Founder & CEO of Promoly – one of Go To Hear’s Members   Just like consumer brands, your music career also requires sound marketing strategies to succeed. You need to get people to listen to your songs...

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    We will also be offering staking and further rewards for those who leave their tokens in place on the platform.

    Our key crypto development plans include using our crypto currency as:

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    • This will create a unique link to this content which tracks who visits via this link and when they sign up.
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    Our system automatically – protects music, tracks shares and divides affiliate rewards between the member who creates the music/content and the member who shares the content.

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  • If I share/promote someone else’s content can I earn anything?

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    The person who created the content gets a share of the reward too.

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    Our system rewards creators and sharers equally – so everyone wins – and everyone is rewarded for doing what they are good at.

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

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  • Will referral/affiliate rewards be recurring?

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    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

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  • How do I earn affiliate rewards?

    You can share anything on our platform and earn rewards, basically where ever there is a share button.

    Just share content (music , articles/blogs, playlists, member pages, etc.) via these buttons and place them where ever your fans/friends/associates/followers will see them. Twitter, Facebook, your website – anywhere.

    Best of all the content you share doesn’t even have to belong to you.

    If someone signs up we’ll “auto-magically” split the sign-up rewards between you and the person who owns the content.  Our unique system ensures that both content creators and content sharers get rewarded.

    Fair share:  If you create content (music , articles, playlists, member page) and someone else shares it and signs someone up then you get a share of the affiliate crypto rewards for doing so.

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

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  • If someone shares/promotes my content do I earn anything?

    Absolutely – yes.
    If people share your music, articles/blogs, playlists, member page etc and new members sign up from that shared link then yes you will earn from it.
    Our system will “auto-magically” share the rewards (see note below) with the you (the creator) and person who shared your content (the sharer).

    Our system automatically tracks the shares, the sign ups and hands out the rewards – all you need to do is create great content.
    Our system encourages and makes it easy for other members to share your great content to their social media channels etc.

    Our system rewards creators and sharers equally – so everyone wins – and everyone is rewarded for doing what they are good at.

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves. Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

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  • Music and Musicians

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  • Can I get paid for streaming my music?

    Yes.

    For streaming your tracks are charged at $0.02 per stream over 30 seconds.
    You will receive $0.0185 per stream of this $0.02 – the most per stream of any platform.
    4 or 5 times some of the bigger platforms.
    We only take a hosting & streaming fee of $0.0015 per stream, which is just to cover our costs, not to make huge profits from artists.

    NOTE:  If members stream your track and don’t wish to pay or don’t have any money they will only have access to a 30 second clip of your music.
    We think the pressure to give music away totally undermines artist revenues.
    It’s great for platforms who want to profit from artists by giving away millions of tracks for $10 per month, but we think your art is worth more than that.

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  • How do I protect my tracks from piracy?

    The Go To Hear platform has in-built security which means that tracks can only be played on Go To Hear unless you sell them as a download.
    • Members can only listen to a track or read your blog by visiting the Go To Hear platform.

    Members/non-members who try to copy your content/music to use elsewhere will be stopped by our encrypted protection system.
    This means your music can only be shared by using our share creation technology – the links created by this mean anyone who clicks on a link to your content anywhere on the web will be brought back to your content on Go To Hear.
    If they aren’t already a member then when they sign up as a platform member they will be attributed to you as one of your affiliates – so it’s you who makes the money not people attempting to illegally copy and use your music.

    This technology is designed specifically to protect artists and other content creators to ensure that the people who create the content always get the reward for their work.

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  • Where’s my music download for music I’ve bought?

    You can find your purchases and download them at any time from the purchase section (also visible in your member menu).

    Please act responsibly with tracks you pay for, we want you to enjoy the music you buy and ensure others show artists the same support.  Together we can make the music industry a fair system once again.

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  • How do I manage my music?

    • Click your profile icon (located at the top right corner of the screen)
    • Scroll down the menu and click on Manage music or Add music

    Important Note: The above features are for Musicians only.

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  • How do I share/promote my music to earn?

    • Click your profile icon (located at the top right corner of the screen)
    • Scroll down the menu and click on My artist page
    • Scroll down to your tracks
    • Click the share button for the track you want to share
    • Click the share buttons (Twitter/Facebook/Linkedin/Share with a link) and share the track to your followers.

    NOTE: You can create new links each time you share something or copy old ones.

    To copy old links and share them again, just copy the url from the Link ID in your dashboard .

    You can reuse any links like this, for your music or any other artists music you’ve shared.

    Don’t forget you can earn from sharing other member’s content, not just your own.

    If you share other member’s content you will automatically share any affiliate rewards with the content creator.

    That means your fans can share your content too, and you will both share the affiliate rewards.

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  • How do I upload music?

    Adding a new track on Go To Hear is easy:

    • Click your profile icon (located at the top right corner of the screen
    • Scroll down and click on Add music
    • Enter a track name
    • Select the track to upload from your local storage
    • Select a track image to uploadnot compulsory
    • Select a track genrenot compulsory – but it will help listeners find you
    • Select a track moodnot compulsory – but it will help listeners find you
    • Enter a track pricethis will be used later when we enable track sales – you can allow free downloads, just enter 0.00
    • Add any track comments – not compulsory but an opportunity to share info with your fans, like your inspiration for the track

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  • How do I delete music?

    • Click your profile icon (located at the top right corner of the screen
    • Scroll down and click on Manage my music
    • Scroll down to your track
    • Remove the tick from the visible button – this will hide your music from all members


    • NOTE: If you wish to physically delete music or any other personal data from our system then please contact support with your request.


      This is easy to do, log in and click on the support button on the bottom right of the screen or email admin@gotohear.com we will be happy to help.

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  • Can I charge for my music?

    Yes.

    Streaming:
    For streaming your tracks are charged at $0.02 per stream over 30 seconds.
    You will receive $0.0185 of this $0.02
    There is a hosting and streaming fee of $0.0015 which is just to cover our costs, not to make huge profits from artists.

    Sales:
    We allow you to set a download sale price when you add your music, this is the price you set to sell your track for download ownership.
    You can also set a commission to encourage other members to generate sales for your music.

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  • How do I sell downloads?

    Sales:
    We allow you to set a download sale price when you add or edit your music, this is the price you set to sell your track for download ownership.

    You can also set a commission to encourage other members to generate sales for your music.
    When members share your music and new members buy this music the member who created the link to your music can generate a commission for themselves.

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  • Music licensing – how does it work?

    By signing up to the Go To Hear platform you’re granting Go To Hear and its members a non-exclusive direct licence to play and promote your tracks.

    This license allows our members to market & promote you and your music.

    IMPORTANT: Our unique security and revenue model prevents anyone from ‘giving away’ your music or cutting you out of the deal.

    Ultimately our platform’s aim is to protect your music, yet at the same time harness your fan base, widen your audience, and help you earn more money from what you are really good at… making music.



    More details of our Terms and Conditions can be found here

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  • Share & Promote

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  • How do I promote a music track?

    To share any music track and earn…

    • Find a music track you want to share
    • Click the share button next to the track
    • Select one of the share types that appears (Twitter/Facebook/LinkedIn/Share with a link) and promote to your followers.
    • It’s unique, it’s fast, it’s easy and it automatically tracks your affiliate sign-ups and rewards.

    Our sharing system is a unique blend of easy sharing, share tracking and encrypted music protection.

    We’ve created an easy way for you to share your music or any other artists music and earn via affiliate rewards or sales commission.

    Our smart system also enables any member to share your music and it automatically shares any affiliate revenue between you (the creator) and them (the sharer).

    Any members who sign up via your links, or links to your content will be classed as your affiliates and via this process you can earn affiliate rewards (see note below).

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

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  • How do I track and follow what I have promoted?

      • Click your profile icon (located at the top right corner of the screen
      • Scroll down and click on Dashboard
      • Scroll down and you will find a list of all the tracks and articles you have promoted, the URLs, and where you have promoted them.
      • You can then keep copying and sharing your unique links (the URL associated with the Link ID) to promote wherever you like, whenever you like.

    NOTE:

    Stats are live for visitors that follow your share links and links that others have shared to your music/content.

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  • How do I promote an article (blog post)?

    Our sharing system is a unique blend of easy sharing, tracking and protection.

    It enables a fair system for you to share your articles or another members articles and earn via affiliate rewards.

    Our smart system also enables any other member to share your articles and this automatically shares any affiliate revenue between you (the creator) and them (the sharer)

    To share any article and earn…

    • Find the article you want to share
    • Click the share button
    • Click one of the share options from the list that appears (Twitter/Facebook/LinkedIn/Share with a link) and share to your followers.

    You can then use the unique link created to share wherever you like and either earn commission on music sales or affiliate rewards (see note below).

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

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  • Writing Articles Blogs Reviews

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  • How do I write an article/blog/news/review?

    • Click your profile icon (located at the top right corner of the screen)
    • From the menu that appears select Write new article

    From there it’s easy to write a simple article… (please keep it music related 😉 ).

    • Enter the article title
    • Select an Image to use & upload it
    • Enter your Article Content (copy/text) and format as you prefer.
    • Click on Create

    To edit an article once it’s created then just view your Articles via the same menu.

    Note: We do reserve the right to remove any article that is deemed inappropriate.

    This post was originally published on this site

  • How do I edit or delete an article I've written?

    • Click your profile icon (located at the top right corner of the screen)
    • From the menu that appears select Articles

    From there it’s easy,

    • click on edit or delete to alter one of your articles.

    Note: We do reserve the right to remove any article that is deemed inappropriate.

    This post was originally published on this site

  • Playlists

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  • How do I create a playlist?

    • Go to any track that you’d like to add to a playlist
    • Hover over the track image
    • Click on the 3 dots on the right
    • Hover over add to playlist and a box should appear

    Then either

    • Select a current playlist from the drop down (if you already have playlists)
    • Click – Add track to playlist

    Or

    • Enter a new playlist name
    • Click Create playlist and add track

    This post was originally published on this site

  • How do I delete tracks from a playlist I created?

    • Click your profile icon (located at the top right corner of the screen
    • Scroll down and click on Manage playlists
    • Select Edit Playlist Tracks for the playlist you’d like to edit
    • Click the remove tick box for the track you want to delete from the playlist – caution! it will be removed as soon as you click the tick box

    This post was originally published on this site