Writing an artist or band biography is crucial to promotion.
After writing, recording and releasing your music – the next step is to develop an effective music promotion strategy. This should begin with the creation of an epic bio – but knowing how to write about yourself and what to include can be a challenge. A great bio creates a first impression of you and so make it a good one because it will help turn listeners into fans, and will give bloggers, media, promoters and labels a sense of who you are.
Your bio should be written in the third person. Why? Because it makes it quick to scan and understand, and will allow media, venues and bloggers to copy and paste what they need with the minimum of effort.
Here are a few further tips to get you started.
Who Are You?
- It might sound obvious, but you need to get your name, music genre and influences out in the first paragraph.
- This might be the first thing your reader has ever heard about you, so you need to make it unique, interesting and engaging.
- Think about content tone, as you may want to inject a bit of humor.
- What’s your musical history and background, for instance – have you been in previous bands/or have you always been a solo artist?
- How did you get into the industry and when did you start out – keep this relevant, to the point and most importantly interesting!
- Here you get the opportunity to really brag about what you’ve achieved throughout your music career.
- Whether it’s locally, nationally or internationally write down every one of your successes and cherry-pick the best to include in your bio.
What are you up to at the moment?
- Fill readers in with what you’re currently up to and what you’re planning in the near future.
- Maybe you’re writing songs or performing gigs –whatever it is shout about it and let your readers know.
- Here you can highlight the media coverage you’ve had.
- Perhaps you’ve been played on the radio, reviewed on an industry recognised blog or appeared in a local or national newspaper.
- If you have, choose the quotes which best represent you/your band and your music.
- If, as of yet, you haven’t any media quotes to include don’t make them up!
Double and Triple Check
- You’ve written a great bio and so don’t mess it up with errors or typos!
- Check your spelling and grammar and make sure it’s right.
Keep Your Bio Current
- Ensure you go back and update your bio page with any new projects, collaborations, releases, gigs, or upcoming tours.
- Keep adding to your list of accomplishments as your career develops.