With the right platform, you CAN strengthen your artist/fan connection!
Thanks to digitalisation, a lot has changed in the music industry over the last decade. One of the most notable changes has been the rise of streaming platforms that enable users to access millions of tracks.
Today you can listen to music anywhere and at any time for very little cost. Having virtually unlimited access to music delivers a range of benefits such as massive choice and a reduction in piracy, but what about the pitfalls such as poor artist/fan connection?
Creating an emotional fan connection is crucial for artists, however, the majority of today’s streaming services fail to offer a way to do this. Poor engagement and connection leaves streaming fans far less emotionally engaged, and this is a trend that needs to be reversed if the music industry is to thrive in the digital age.
At Go To Hear, we strongly believe that the world of music streaming needs a community-based platform that joins up all the dots – where artists can reach out, connect and build long-term fan relationships using a single resource.
Having looked at what’s out there, we decided to act and create a new music ecosystem with a host of ground-breaking tools and resources. A platform where artists are given everything they need to engage with their fans and develop direct relationships. One where fans will keep coming back for more – whether that’s more updates, music or merchandise.