There’s a right way and a wrong way to write a press release to promote your band.
While a press release is an important tool when promoting your band – it’s important to go about it the right way. There are many reasons to issue a press release, such as the launch of a new album or to notify the press of an upcoming tour – however, the fact is, it’s best to reserve press releases for important events. Issue them too often and people are likely to lose interest.
- Start with the most relevant information
Think of yourself as a journalist when you write your press release. Explain what, where, why and how in the first paragraph. Many people won’t read your entire press release and so share the most relevant information up front.
- Keep it simple and be concise
You need to keep your press release short and to the point – it really only needs to be a couple of paragraphs. Keep the language simple. Provide basic information with contact information, if people need more details, they can always contact you.
- Send links not attachments
Don’t send out your press release as an email attachment because people are distrustful of attachments from people they don’t know. Instead, send links. It’s the same for your music, send a link for your music or video as well as links to your website, social media accounts, and press shots.
- Remember it’s promotion, not sales!
While you’re promoting yourself/band you don’t want to sound like your trying to sell anyone your music – that can be a real turn off. Tell people how to find your new album or get tickets to your show but in a way that’s just letting them know it’s out there if they’re interested.
- Polish your writing skills
Writing is a skill that needs to be practiced. If it’s been a while since you wrote anything, it’s a good idea to get some writing help. Look into using online resources that can help you improve your skills – there are loads out there.
There are many reasons why you might want to issue a press release – however, the rules for writing remain the same.
- Your goal is to inform NOT to sell yourself.
- Keep it short and to the point.
- Provide links to what you want people to read and hear as this will require them to use the minimum of effort to look at what you’ve sent.