The Ali Hugo Fanclub hopes that its members have started 2022 thriving towards achieving their high-fly ambitions. That’s how the new year began for Hugo. Hugo was determined to increase radio airplay of his music and fans subscribing to his music in the French Canadian city of Montreal. However, the fact that the Montreal music market is highly competitive and Hugo’s non-instrumental music is anglophone has made it difficult for Hugo to achieve those two goals. But It 2020, things look positive. Hugo’s song “Land of Confusion” has started receiving airplay & Hugo was recently interviewed by Jaqueline St. Clair, host of the art-centric French podcast “Bouquet de talents” b*** is the English transcript of the Interview.

 

Listen to interview

[Dear listeners Welcome to another episode of the “Montreal Talent Bouquet” morning show with your host Jacqueline Saint Clair. In previous years we have featured musicians of different music genres and from all over Canada. We start our first episode of 2022 with our interview with Canadian singer-songwriter Ali Hugo. Many people in Quebec and perhaps even Canada may not be very familiar with the success Ali Hugo has achieved for himself. That is because Hugo is one of those rare artists who have achieved international success outside of Canada and although his music rights are protected by SOCAN, Ali Hugo fans still need to order vinyl copies of his music as imports.

Q-Welcome to the show Hugo
A- Thank you for inviting me, Jacqueline

Q-You’ve mentioned that the last time you were in Montreal was in 2005, what has kept you away for so long?
A- I love Montreal and it’s one of my favourite cities in the world, but as you mentioned in your introduction, I have a large following outside of Canada, which means that I’m always travelling abroad trying to increase the numbers of subscribers to my music, recently I have been based in the Middle East doing promotional work and building a loyal following one fan at a time through the Anghami streaming platform.

Q- I read an article where you compare yourself to artists like the Backstreet Boys, Tina Turner and Randy Crawford, there’s a generation gap between these artists, what do they have in common and how do they fit into that comparison?
A- Well Tina and Randy started their careers in the United States but no one could have foreseen the kind of success both these artists would achieve in Europe where the UK and Germany have been the recording hub for Randy Crawford, for example. I personally refer to Randy as a silent gainer because, throughout her career, she has built a loyal following that will consume anything she puts out, and although she hasn’t released any new music or done any tours, in 2018 her Spotify streams were at 18 Million streams and, according to online celebrity net worth sources, her net worth for 2021 without releasing any new music or touring was 2 Million Dollars, and that’s not bad for a lady who topped the Billboard charts in the late seventies with “street life” by the Crusaders.

Q- No that’s not bad at all
A-On the other hand, Tina’s European success propelled her Global stardom and packed stadium tours, like her world record concert in Brazil.

Q- Okay and how do the Backstreet Boys fit into this explanation?
A- Well, by launching their music career in Europe before the US, the backstreet boy redefined the term “ British Invasion” reserved for British artists invading the American music market, for example, the Beatles. What the Backstreet boys did was make a European-sponsored invasion of Americans invading the American music market similar to the French, coming to the aid of the Americans during the American Revolution.

Q- And is that what you see yourself doing in the long run, creating an invasion of the Canadian music market?
A- Well It’s no secret that I want to be big in Canada. Winning a “Juno” would be great, but I have always had this vision of going back to my high school reunion and sharing my success with people I grew up with. It would be great to say to my friends in Toronto” hey guys, I’m playing skydome or the Rogers Center and you all have front row complimentary tickets.”

Q- So then impressing your Canadian family and friends is still important to you even though you have a big following in Europe the Middle East and Latin America?
A- Canada is always at the back of my mind no matter where I am in the world

Q- Hugo, in an interview with the Global podcasting network from the UK in 2015, you mentioned something about doing a French album. Is that still in the works?
A- I think I was a little naive about the realities of what such a project would require, I think I’m still naive about a lot of the demands of the music business.

Q- Do you mean that making a French album is naive?
A- Oh not at all, it’s just that; when I did the interview with the podcasting network, I was excited about the possibility of adopting the DIY approach to music because the tools available to indie artists were on the rise. Now I know that I have reached as far as possible as an indie artist and that I can’t go any further without the support of a records label, A Manager and investors, and all those entities will not support, a full French album which may be expensive to record and produce, without me having a large global francophone following. But maybe producing a French single if I can find the right team and studio in Montreal to back me, is more realistic.

Q- What other parts of the Music business were you naive about?
A- well, when I released my instrumental NGF album in 2015, I had maybe 2 listeners in every continent of the globe and if I wanted to stop making music, it would not be a big problem, but today; the Ali Hugo Fanclub membership has grown and I can’t just disappear. My fans are loyal and they are always waiting for the next release. It’s great that we are in the electronic age because I would not have space in my house for all the fan mail. Direct messaging is the best invention for successful artists.

Q- let’s turn to a question from one of our listeners, Jean-Marc Champonte from Sudbury asks on Meta: “Ali, I love the Afrodisiac EP concept and the first single “Pita”. Did you record that in Italy? The Mandolin was beautiful and when can we expect to hear some more music from Afrodisiac?
A- Thanks for your question Jean-Marc and thanks for supporting my music, the concept behind “Pita’s” music production and especially the Mandolin was inspired by the nights I spent feasting on great Italian food at La Taverna, a small Italian restaurant on the Island of Zanzibar, So no, I did not record the song in Italy but, I did have an Italian music consulting agent who was pushing the song and video promo in Italy and I’m certain that Fernando’s support helped me reach the number one spot on the Western European charts with that song.

Q- So Hugo When Can Jean-Marc Expect More music from Afrodisiac?
A- Jacquiline, the truth is that After the release of “Pita”, I was exhausted, I couldn’t go on with the “Do it yourself” approach any longer, I mean, I wasn’t getting enough sleep because Entertainment lawyers are expensive and I have a gift of dissecting contracts, so I was spending long nights dissecting and crafting up contracts and looking at the legal side of the business, so a vacation was necessary for me to continue to work effectively in the music business. So now before I can make any new music, I need to build a bigger team that can independently take care of the business side of things. That team will be making sure that I prosper financially, while I just focus on making and producing music. So to answer Jean-Marc’s question, hopefully soon and thanks for your patience, Jean-Marc.

Q- Ali thank you so much for coming to our show, dear listeners. Join me next week when we look at how the French in France are trying to bring global attention to Marie Antoinette’s garden in her private palace.

Interview fades out
Q- So Hugo, your next interview is in the states?
A- yes I’m going to be a guest on a show called “Rock never dies” ]  


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    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
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    Our system will “auto-magically” share the rewards (see note below) with the you (the creator) and person who shared your content (the sharer).

    Our system automatically tracks the shares, the sign ups and hands out the rewards – all you need to do is create great content.
    Our system encourages and makes it easy for other members to share your great content to their social media channels etc.

    Our system rewards creators and sharers equally – so everyone wins – and everyone is rewarded for doing what they are good at.

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
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  • How do I sell downloads?

    Sales:
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  • Music licensing – how does it work?

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    IMPORTANT: Our unique security and revenue model prevents anyone from ‘giving away’ your music or cutting you out of the deal.

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  • Can I get paid for streaming my music?

    Yes.

    For streaming your tracks are charged at $0.02 per stream over 30 seconds.
    You will receive $0.0185 per stream of this $0.02 – the most per stream of any platform.
    4 or 5 times some of the bigger platforms.
    We only take a hosting & streaming fee of $0.0015 per stream, which is just to cover our costs, not to make huge profits from artists.

    NOTE:  If members stream your track and don’t wish to pay or don’t have any money they will only have access to a 30 second clip of your music.
    We think the pressure to give music away totally undermines artist revenues.
    It’s great for platforms who want to profit from artists by giving away millions of tracks for $10 per month, but we think your art is worth more than that.

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    • Click your profile icon (located at the top right corner of the screen)
    • Scroll down the menu and click on Manage music or Add music

    Important Note: The above features are for Musicians only.

  • How do I share/promote my music to earn?

    • Click your profile icon (located at the top right corner of the screen)
    • Scroll down the menu and click on My artist page
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    • Click the share button for the track you want to share
    • Click the share buttons (Twitter/Facebook/Linkedin/Share with a link) and share the track to your followers.

    NOTE: You can create new links each time you share something or copy old ones.

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    You can reuse any links like this, for your music or any other artists music you’ve shared.

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    • Scroll down and click on Add music
    • Enter a track name
    • Select the track to upload from your local storage
    • Select a track image to uploadnot compulsory
    • Select a track genrenot compulsory – but it will help listeners find you
    • Select a track moodnot compulsory – but it will help listeners find you
    • Enter a track pricethis will be used later when we enable track sales – you can allow free downloads, just enter 0.00
    • Add any track comments – not compulsory but an opportunity to share info with your fans, like your inspiration for the track

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    • NOTE: If you wish to physically delete music or any other personal data from our system then please contact support with your request.


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  • Can I charge for my music?

    Yes.

    Streaming:
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    You will receive $0.0185 of this $0.02
    There is a hosting and streaming fee of $0.0015 which is just to cover our costs, not to make huge profits from artists.

    Sales:
    We allow you to set a download sale price when you add your music, this is the price you set to sell your track for download ownership.
    You can also set a commission to encourage other members to generate sales for your music.

  • Share & Promote

  • How do I promote a music track?

    To share any music track and earn…

    • Find a music track you want to share
    • Click the share button next to the track
    • Select one of the share types that appears (Twitter/Facebook/LinkedIn/Share with a link) and promote to your followers.
    • It’s unique, it’s fast, it’s easy and it automatically tracks your affiliate sign-ups and rewards.

    Our sharing system is a unique blend of easy sharing, share tracking and encrypted music protection.

    We’ve created an easy way for you to share your music or any other artists music and earn via affiliate rewards or sales commission.

    Our smart system also enables any member to share your music and it automatically shares any affiliate revenue between you (the creator) and them (the sharer).

    Any members who sign up via your links, or links to your content will be classed as your affiliates and via this process you can earn affiliate rewards (see note below).

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

  • How do I track and follow what I have promoted?

      • Click your profile icon (located at the top right corner of the screen
      • Scroll down and click on Dashboard
      • Scroll down and you will find a list of all the tracks and articles you have promoted, the URLs, and where you have promoted them.
      • You can then keep copying and sharing your unique links (the URL associated with the Link ID) to promote wherever you like, whenever you like.

    NOTE:

    Stats are live for visitors that follow your share links and links that others have shared to your music/content.

  • How do I promote an article (blog post)?

    Our sharing system is a unique blend of easy sharing, tracking and protection.

    It enables a fair system for you to share your articles or another members articles and earn via affiliate rewards.

    Our smart system also enables any other member to share your articles and this automatically shares any affiliate revenue between you (the creator) and them (the sharer)

    To share any article and earn…

    • Find the article you want to share
    • Click the share button
    • Click one of the share options from the list that appears (Twitter/Facebook/LinkedIn/Share with a link) and share to your followers.

    You can then use the unique link created to share wherever you like and either earn commission on music sales or affiliate rewards (see note below).

    NOTE: During our key growth phases members will earn our crypto currency (GTH) for all sign ups that are attributed to their account.
    Eventually the platform will have dispensed all of it’s reward tokens, at which point future reward mechanisms may be used or we may offer affiliate rewards paid in US Dollars ($).
    It is our intention that at this point our crypto voting system will enable members to vote on how the reward system evolves.  Go To Hear isn’t a platform run by oligarchs it is an eco-system designed to transition towards a blockchain protocol offering transparent decision making by it’s members.

  • Writing Articles Blogs Reviews

  • How do I write an article/blog/news/review?

    • Click your profile icon (located at the top right corner of the screen)
    • From the menu that appears select Write new article

    From there it’s easy to write a simple article… (please keep it music related 😉 ).

    • Enter the article title
    • Select an Image to use & upload it
    • Enter your Article Content (copy/text) and format as you prefer.
    • Click on Create

    To edit an article once it’s created then just view your Articles via the same menu.

    Note: We do reserve the right to remove any article that is deemed inappropriate.

  • How do I edit or delete an article I've written?

    • Click your profile icon (located at the top right corner of the screen)
    • From the menu that appears select Articles

    From there it’s easy,

    • click on edit or delete to alter one of your articles.

    Note: We do reserve the right to remove any article that is deemed inappropriate.

  • Playlists

  • How do I create a playlist?

    • Go to any track that you’d like to add to a playlist
    • Hover over the track image
    • Click on the 3 dots on the right
    • Hover over add to playlist and a box should appear

    Then either

    • Select a current playlist from the drop down (if you already have playlists)
    • Click – Add track to playlist

    Or

    • Enter a new playlist name
    • Click Create playlist and add track

  • How do I delete tracks from a playlist I created?

    • Click your profile icon (located at the top right corner of the screen
    • Scroll down and click on Manage playlists
    • Select Edit Playlist Tracks for the playlist you’d like to edit
    • Click the remove tick box for the track you want to delete from the playlist – caution! it will be removed as soon as you click the tick box