Industry Shreds 
									Odesza: “We get frustrated when songs don’t happen quickly but you need to invest time – it won’t happen overnight”									
									
									
									   									   Grammy-nominated electronic superstars Odesza have created one of the most hotly anticipated records of this sizzling summer with their new album, The Last Goodbye. 									
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						Industry Shreds
"Dirty little rumor, circulating round... Spreadin' like the plague. in every little town. Capturing the spirit! and goin' to the head. Comin' from a blindspot, Comin' out to shred! shred!"
								
								
									Industry Shreds 
									Odesza: “We get frustrated when songs don’t happen quickly but you need to invest time – it won’t happen overnight”									
									
									
									   									   Grammy-nominated electronic superstars Odesza have created one of the most hotly anticipated records of this sizzling summer with their new album, The Last Goodbye. 									
									Read More
								
									
									
									
							
						
								
								
									Industry Shreds 
									Com Truise says: “YouTube is one of the most important streaming platforms for music discovery.”									
									
									
									   									   Com Truise has commended Youtube as a music discovery tool, calling it one of the “most important streaming platforms”. The producer, whose In Decay album – regarded as a synthwave classic – gained a significant following on Youtube									
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									Industry Shreds 
									Why You SHOULDN’T Learn Mastering									
									
									
									   									   You’re wasting your time by trying to learn mastering! …Or are you? 									
									Read More
								
									
									
									
							
						
								
								
									
										Odesza: “We get frustrated when songs don’t happen quickly but you need to invest time – it won’t happen overnight”									
									
									
									   									   Grammy-nominated electronic superstars Odesza have created one of the most hotly anticipated records of this sizzling summer with their new album, The Last Goodbye. 									
									July 22, 2022  
								
									
									
									
							
						
								
								
									
										Com Truise says: “YouTube is one of the most important streaming platforms for music discovery.”									
									
									
									   									   Com Truise has commended Youtube as a music discovery tool, calling it one of the “most important streaming platforms”. The producer, whose In Decay album – regarded as a synthwave classic – gained a significant following on Youtube									
									July 18, 2022  
								
									
									
									
							
						
								
								
									
										Why You SHOULDN’T Learn Mastering									
									
									
									   									   You’re wasting your time by trying to learn mastering! …Or are you? 									
									July 15, 2022  
								
									
									
									
							
						
								
								
									
										Lo-fi hip-hop’s iconic YouTube stream, ‘Lofi Girl,’ pulled after false and “abusive” copyright claims									
									
									
									   									   Thanks, YouTube.
The post Lo-fi hip-hop’s iconic YouTube stream, ‘Lofi Girl,’ pulled after false and “abusive” copyright claims appeared first on MusicTech.									
									July 13, 2022  
								
									
									
									
							
						
								
								
									
										As a small independent promoter how can you level the promotion playing field?									
									
									
									   									   Keeping pace with the corporate promotion machine. Today, industry consolidation is happening everywhere, and smaller independent promoters are feeling the pinch. So, what can the small-scale promoter do to level the playing field? Capitalise on your local experience and credibility When booking gigs and events use your local expertise to your advantage. You know what’s going...									
									May 11, 2021  
								
									
									
									
							
						
								
								
									
										Make Music Not Marketing Plans									
									
									
									   									   The average musician spends more time marketing than making music. We’re told thanks to streaming platforms such as Spotify the music industry is experiencing a revival. So, musicians industry-wide must be getting rich – right? Well someone’s getting rich, but chances are if you’re a musician working under the current streaming model, it’s not going...									
									May 11, 2021  
								
									
									
									
							
						
								
								
									
										Can streaming deliver a powerful fan/artist connection?									
									
									
									   									   With the right platform, you CAN strengthen your artist/fan connection! Thanks to digitalisation, a lot has changed in the music industry over the last decade. One of the most notable changes has been the rise of streaming platforms that enable users to access millions of tracks.
Today you can listen to music anywhere and at any time for very little cost.									
									May 10, 2021  
								
									
									
									
							
						
								
								
									
										Tips on finding a sponsor.									
									
									
									   									   Before looking for a sponsorship, ask yourself; Are you consistent? Do you have a large and engaged social media following? Do you have a substantial email list? Do you a high quality, professional website? Is your niche well defined? Do you know what your purpose and mission is as a musician? Put together a ‘One-Sheet’...									
									March 15, 2021  
								
									
									
									
							
						
								
								
									
										Upcoming/New Artist tips									
									
									
									   									   As a young (new) artist; analyze your market and identify, define and understand your audience. Music marketing is getting your music heard/noticed. You’re getting your target market to know about you and your music. Music promotion is influencing them to take the next step, to stream, download or buy and even look for your other...									
									March 10, 2021  
								
									
									
									
							
						
								
								
									
										High-Speed Music Consumption In Today’s Music Market									
									
									
									   									   The strategy of creating music inspired by a particular concept is increasingly becoming difficult to market. Does this mean the death of the music Album? Not necessarily. Through innovative music marketing, concept albums will continue to make an impact on listeners. Thus, each song of the album has to have a marketing strategy of its own....									
									December 16, 2020  
								
									
									
									
							
						
								
								
									
										Market Your Music									
									
									
									   									   It used to be that like any industry, with music the cream rose to the top. The most talented artists who made the best music made it a career, not a hobby. Unfortunately with the rise of the interest, musical talent doesn’t always translate into the rise to stardom it once did but why? Well...									
									June 13, 2020  
								
									
									
									
							
						
								
								
									
										Unsigned Acts and Drawing Fans									
									
									
									   									   Unsigned Acts and Drawing Fans Listen to the PoochCast™ I look all around the country and I see so many Musical Artists & Bands looking for places to play, hoping for as large an audience as possible, wanting to be heard, wanting to gain new fans, wanting to earn a living doing what they love...									
									August 1, 2019  
								
									
									
									
							
						
								
								
									
										A Legendary Rider for Iggy pop !									
									
									
									   									   Whilst wandering round the Interweb – we found this – legendary Stage Rider ! – Have a read!  Backline Requirements ALL OF THIS LOT FOR A START.2 X MARSHALL VBA 8 X 10 CABINETS (There’s lovely)3 X MARSHALL VBA BASS AMPLIFIERS Please make sure they’re good ones or we’ll all end up as wormlike web-based life forms...									
									July 7, 2019  
								
									
									
									
							
						
								
								
									
										Glastonbury 2019 by the numbers									
									
									
									   									   Our Friend John Bowness from Festival Flyer has done the number crunching and the stats behind the sheer quantity of entertainment available at Glastonbury Festival 2019 are simply staggering. Having pulled apart the published running times and put them back together again we can tell you that if you put every piece of programmed music, comedy, circus, poetry,...									
									June 20, 2019  
								
									
									
									
							
						
								
								
									
										2019 Music Festival Guide									
									
									
									   									   Applying to play at a festival. Before you apply carefully check out festival websites and look at previous line-ups. If you don’t think your music would suit it, then don’t apply. It’s great if a festival offers you a slot, but that’s useless if you can’t get there to play it. Consider your travel options...									
									March 28, 2019  
								
									
									
									
							
						
								
								
									
										Promoting your music starts with a great bio.									
									
									
									   									   Writing an artist or band biography is crucial to promotion. After writing, recording and releasing your music – the next step is to develop an effective music promotion strategy. This should begin with the creation of an epic bio – but knowing how to write about yourself and what to include can be a challenge. A great bio...									
									March 28, 2019  
								
									
									
									
							
						
								
								
									
										Using a press release to increase the buzz around your band.									
									
									
									   									   There’s a right way and a wrong way to write a press release to promote your band. While a press release is an important tool when promoting your band – it’s important to go about it the right way. There are many reasons to issue a press release, such as the launch of a new...									
									March 28, 2019  
								
									
									
									
							
						
								
								
									
										Using VIP treatment to create an army of super fans.									
									
									
									   									   Developing a personalised fan connection. Fans just love VIP treatment, and when engaging your fans, it’s important to realise that while your music is your main product – it’s not your only product. There’s a lot more you can use to increase engagement and offer special treatment. The fact is fans love it when they think...									
									March 28, 2019  
								
									
									
									
							
						
								
								
									
										Why doesn’t pay per play streaming guarantee financial success?									
									
									
									   									   Once upon a time having a hit meant rich rewards, but that’s not the case today. A few months back Liam Gallagher pretty much summed things up when he said ‘money’s too tight to mention, no one buys records these days’. So, if he’s feeling the pinch what chance does an independent artist have? From...									
									March 28, 2019